We’re Bringing Attention to Your Courses Through Promoting ASHA CEFind
March 8, 2023
ASHA CE has been working on an advertising campaign for ASHA CEFind that will roll out soon. The ads focus on how the new and improved CEFind can help learners find courses that stand out to them and that meet their learning needs. Ads will be featured in The ASHA Leader, on the ASHA website, and on social media, among other places. The theme is fun and eye-catching, so you should recognize the advertisements when you see them—think wildlife, sweeping landscapes, and bright colors!
By promoting this tool for professionals, we’re also bringing attention to the courses you’ve registered and made available on ASHA CEFind. You may recall the article in the December 2022 issue of Intersections about ways you can take advantage of all the new features of CEFind along with recommendations to optimize your course listings. With the attention that the new ad campaign will generate, it’s especially important to make the most of CEFind as a channel to market your courses. Here are some tips to capitalize on CEFind as an effective marketing tool for your organization:
- Use clear titles that indicate the topic of the course.
- Provide the course URL that links directly to the promotional webpage for that course—where users can see all the course and registration information—when you register it through the CE Provider Portal.
- Assign an accurate subject code.
- Include learning outcomes in the course description.
- Register the course early so it appears on CEFind well in advance and increases exposure to prospective learners.
Through promoting ASHA CEFind, we hope to (a) help ASHA members find courses to fulfill their goals and (b) help our ASHA Approved CE Providers find a larger audience for their courses. Remember, CEFind is a tool that learners use to find the right course for them . . . and your course might just be the perfect match! So, fully utilize CEFind to get your courses out there. Let your Provider Manager know if you have any questions about the new and improved ASHA CEFind. They’re happy to help. For further course marketing opportunities, contact ASHA Marketing Solutions.
